Over the past few weeks, you’ve probably seen plenty of your favorite social media personalities post a photo of themselves with a fruit or veggie and hashtagging it #DrinkGoodDoGood. Wondering what that’s all about? Let us explain.

Nearly 24 million Americans live in food deserts and don’t have access to affordable, quality, fresh fruits and vegetables. But Naked Juice is trying to help change this. For the third year in a row, Naked Juice is partnering with Wholesome Wave – an organization that helps create affordable access to fresh, local and regional food to those in need – to provide fresh produce where there is none.

So every time someone posts a “fruit selfie” with the #DrinkGoodDoGood hashtag, Naked Juice will donate the equivalent of 10 pounds of produce to neighbors in need — up to 500,000 pounds in total through October 15.

To help raise awareness, Naked Juice and Wholesome Wave are teaming up with local ambassadors across the country to help shine a light on the issue of food deserts. Among the ambassadors joining the effort are Wholesome Wave board member and D.C.-based chef Jose Andres, musician Common, Los Angeles chef Michael Voltaggio and San Francisco chef Tyler Florence.

In Miami, this cause hits close to home affecting nearly 250,000 Miami-Dade county residents. That’s enough people to line Ocean Drive over 36 times. Locally, the campaign has tapped chef ambassadors, CENA by Michy’s Michelle Bernstein and Alter’s Brad Kilgore, to help get the word out. In the video above check out Brad discussing the campaign and why the cause is important to him.

Learn more about #DrinkGoodDoGood